Pontus Norén - Founder and CEO A.M.A. Sports Agency

Pontus’ unique approach to representing professional hockey players and passion for the sport led him to create AMA Sports Agency in 2001. As the founder and CEO of AMA, Pontus has represented many of the top players hailing from Sweden and Finland, including clients such as Eddie Lack, Mattias Ekholm and Magnus Hellberg.

The Gold Standard. KO Sports is committed to providing its clients with the utmost in personal service and innovation. We continuously set trends in the hockey business, including: precedent setting contracts, innovative endorsement, licensing and marketing opportunites Our goal is to set new standards for our clients and maximize their potential for personal growth, professional development, and financial success.