Our Team

Combining a passion for hockey and in-depth experience and knowledge of business and law, KO Sports provides the highest level of hockey, business and legal advice to our select group of hockey clients. Our accessible, professional, worldwide staff means assistance, advice and answers are always nearby.

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Pontus Norén

Founder and CEO

Pontus’ unique approach to representing professional hockey players and passion for the sport led him to create AMA Sports Agency in 2001. As the founder and CEO of AMA, Pontus has represented many of the top players hailing from Sweden and Finland, including clients such as Mattias Ekholm, Pierre Edouard Bellemare, Viktor Svedberg and Magnus Hellberg.

Back to our Team

My family and I have worked with Kevin Magnuson and KO sports since 2006 after Kevin saw me play in the USHL Fall Classic for Waterloo. Kevin has helped guide me through the USHL, NCAA and NHL and all the good and bad that comes with each League. His experience as a former practicing attorney was really helpful in negotiating all three of my NHL contracts. Kevin and KO Sports were especially prepared for the salary arbitration hearing we had in 2015 with Nashville that ended with me eventually earning an awesome, life changing 5-year deal. 

— Craig Smith

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