Our Team

Combining a passion for hockey and in-depth experience and knowledge of business and law, KO Sports provides the highest level of hockey, business and legal advice to our select group of hockey clients. Our accessible, professional, worldwide staff means assistance, advice and answers are always nearby.

Recent News

Pontus Norén

Founder and CEO

Pontus’ unique approach to representing professional hockey players and passion for the sport led him to create AMA Sports Agency in 2001. As the founder and CEO of AMA, Pontus has represented many of the top players hailing from Sweden and Finland, including clients such as Mattias Ekholm, Pierre Edouard Bellemare, Viktor Svedberg and Magnus Hellberg.

Back to our Team

The relationships that you have, the personalized help, how reachable they are, it’s not like it’s a big agency where they have a hundred guys or something where they only talk to the top fifteen and the other guys can kind of fend for themselves.

— Ian Cole

View All Testimonials