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Our Team

Combining a passion for hockey and in-depth experience and knowledge of business and law, KO Sports provides the highest level of hockey, business and legal advice to our select group of hockey clients. Our accessible, professional, worldwide staff means assistance, advice and answers are always nearby.

Recent News

Cole Perfetti, Number 10 NHL Draft pick overall, Agree to Contract with Jets
Rockford IceHogs sign Hobey Baker finalist, two-time Big Ten champ goalie Cale Morris
Jesper Fast agrees to 3-year, $6 million deal with Hurricanes
Oilers, goaltender Mike Smith agree to terms on one-year, $2M deal
Minnesota Wild Sign Dakota Mermis
Edmonton Oilers sign center Kyle Turris to two-year contract
Bruins sign NHL veteran Craig Smith to 3 year, $9.3 Million Contract to bolster forward group
Edmonton takes Ty Tullio with the 126th Pick in the Fifth Round
Blue Jackets select Samuel Johannesson with 176th pick in 2020 NHL Draft
Dallas Stars select Daniel Ljungman 154th Overall

Contact Pontus

pontus@amasportsagency.com

Pontus Norén

Founder and CEO

Pontus’ unique approach to representing professional hockey players and passion for the sport led him to create AMA Sports Agency in 2001. As the founder and CEO of AMA, Pontus has represented many of the top players hailing from Sweden and Finland, including clients such as Mattias Ekholm, Pierre Edouard Bellemare, Viktor Svedberg and Magnus Hellberg.

Back to our Team

The relationships that you have, the personalized help, how reachable they are, it’s not like it’s a big agency where they have a hundred guys or something where they only talk to the top fifteen and the other guys can kind of fend for themselves.

— Ian Cole

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