Our Team

Combining a passion for hockey and in-depth experience and knowledge of business and law, KO Sports provides the highest level of hockey, business and legal advice to our select group of hockey clients. Our accessible, professional, worldwide staff means assistance, advice and answers are always nearby.

Recent News

Pontus Norén

Founder and CEO

Pontus’ unique approach to representing professional hockey players and passion for the sport led him to create AMA Sports Agency in 2001. As the founder and CEO of AMA, Pontus has represented many of the top players hailing from Sweden and Finland, including clients such as Mattias Ekholm, Pierre Edouard Bellemare, Viktor Svedberg and Magnus Hellberg.

Back to our Team

As an aspiring professional hockey player, one of the most challenging things that both the athlete and family face is selecting the right person to help guide us through the journey.  For our family, this proved to be very true.  We considered it very fortunate that John was introduced and came to work with Kurt.  Since we began working with Kurt and his staff, they have given us guidance and sound advice every step of the way.  Kurt’s unparalleled knowledge of the hockey world and professional demeanor gave us the utmost confidence that John’s career is being managed properly.  We can’t imagine anyone else filling the role that he does for our family.  Lastly, we highly recommend Kurt and KO Sports to any young athlete that has the dream of becoming a professional hockey player. 

— Jack and Sue Gibson

View All Testimonials