Stars announce Álvaro “Al” Montoya as director of community outreach
FRISCO, TX – Dallas Stars President and CEO Brad Alberts announced today the hiring of Álvaro “Al” Montoya to serve as the club’s Director of Community Outreach. The newly created position will be focused on helping the organization grow the game of hockey among underrepresented fans, including Spanish-speakers like himself.
“The Dallas Stars are taking a proactive approach to ensuring that underrepresented communities have a voice at the table,” said Montoya. “From my initial conversations with the executive leadership team, I was impressed with their vision for this position because it was beyond just a figurehead or networking resource. Along with numerous other responsibilities, I will be given the chance to be involved with the decision-making process that will impact how the team connects with those who might not have any experience or background in the sport. I am grateful to the Stars for the opportunity to be put in a position that empowers me to positively impact my new home in North Texas.”