NEW YORK, NY –
Andrew Ference has joined the National Hockey League as Director of Social Impact, Growth & Fan Development, reporting to NHL Executive Vice President of Social Impact, Growth Initiatives & Legislative Affairs Kim Davis. Ference will divide his time between Edmonton and the League’s New York City office.
In his new role, Ference will be responsible for helping to advance the League’s social impact, community based grassroots and fan development growth efforts. Leveraging his 16-year professional hockey career and relationships across many stakeholder groups, he will develop new strategies to drive on- and off-ice youth participation and fandom efforts, particularly focused on bringing new audiences to the game through deeper engagement efforts that are anchored by Declaration of Principles.